Pega PCMC Certification Exam Syllabus

PCMC dumps PDF, Pega PCMC BraindumpsTo achieve the professional designation of Pega Certified Marketing Consultant from the Pega, candidates must clear the PCMC Exam with the minimum cut-off score. For those who wish to pass the Pega PCMC certification exam with good percentage, please take a look at the following reference document detailing what should be included in Pega Marketing Consultant Exam preparation.

The Pega PCMC Exam Summary, Body of Knowledge (BOK), Sample Question Bank and Practice Exam provide the basis for the real Pega Certified Marketing Consultant (PCMC) exam. We have designed these resources to help you get ready to take Pega Certified Marketing Consultant (PCMC) exam. If you have made the decision to become a certified professional, we suggest you take authorized training and prepare with our online premium Pega Marketing Consultant Practice Exam to achieve the best result.

Pega PCMC Exam Summary:

Exam Name Pega Certified Marketing Consultant
Exam Code PCMC
Exam Fee USD $175
Exam Duration 90 Minutes
Number of Questions 60
Passing Score 70%
Format Multiple Choice Questions
Books / Trainings Pega Marketing Consultant 8 course
Pega Marketing Consultant 8 practice exam
Schedule Exam Pearson VUE
Sample Questions Pega PCMC Exam Sample Questions and Answers
Practice Exam Pega Certified Marketing Consultant (PCMC) Practice Test

Pega Marketing Consultant Syllabus Topics:

Topic Details Weights
Next-Best-Action - Getting started with Pega Marketing
- Optimizing the customer value in the call-center
- Authoring Next-Best-Action decisions
- Configuring NBA Designer for real-life scenarios
Offer Management - Defining and managing propositions
- Designing an offer for email customer engagement
Decision Strategies - Designing a strategy for multi-channel customer engagement
- Learning from historical interactions
Analytics - Predicting customer behavior
- Adaptive outbound marketing
Customer Selection - Identifying an audience for outbound engagement
- Measuring marketing effectiveness using control groups
- Complying with contact policies
Outbound Customer Engagement - Marketing with traditional outbound campaigns
- Limiting the offer volume in outbound engagement
- Running simulations to test offer distribution
- Launching 1:1 customer engagements
- From marketing to fulfillment
Real-time Marketing - Marketing driven by real-time events
- Web marketing driven by real-time containers
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