To achieve the professional designation of Pega Certified Marketing Consultant from the Pega, candidates must clear the PCMC Exam with the minimum cut-off score. For those who wish to pass the Pega PCMC certification exam with good percentage, please take a look at the following reference document detailing what should be included in Pega Marketing Consultant Exam preparation.
The Pega PCMC Exam Summary, Body of Knowledge (BOK), Sample Question Bank and Practice Exam provide the basis for the real Pega Certified Marketing Consultant (PCMC) exam. We have designed these resources to help you get ready to take Pega Certified Marketing Consultant (PCMC) exam. If you have made the decision to become a certified professional, we suggest you take authorized training and prepare with our online premium Pega Marketing Consultant Practice Exam to achieve the best result.
Pega PCMC Exam Summary:
| Exam Name | Pega Certified Marketing Consultant |
| Exam Code | PCMC |
| Exam Fee | USD $175 |
| Exam Duration | 90 Minutes |
| Number of Questions | 60 |
| Passing Score | 70% |
| Format | Multiple Choice Questions |
| Books / Trainings |
Pega Marketing Consultant 8 course Pega Marketing Consultant 8 practice exam |
| Schedule Exam | Pearson VUE |
| Sample Questions | Pega PCMC Exam Sample Questions and Answers |
| Practice Exam | Pega Certified Marketing Consultant (PCMC) Practice Test |
Pega Marketing Consultant Syllabus Topics:
| Topic | Details | Weights |
| Next-Best-Action |
- Getting started with Pega Marketing - Optimizing the customer value in the call-center - Authoring Next-Best-Action decisions - Configuring NBA Designer for real-life scenarios |
8% |
| Offer Management |
- Defining and managing propositions - Designing an offer for email customer engagement |
12% |
| Decision Strategies |
- Designing a strategy for multi-channel customer engagement - Learning from historical interactions |
17% |
| Analytics |
- Predicting customer behavior - Adaptive outbound marketing |
20% |
| Customer Selection |
- Identifying an audience for outbound engagement - Measuring marketing effectiveness using control groups - Complying with contact policies |
20% |
| Outbound Customer Engagement |
- Marketing with traditional outbound campaigns - Limiting the offer volume in outbound engagement - Running simulations to test offer distribution - Launching 1:1 customer engagements - From marketing to fulfillment |
8% |
| Real-time Marketing |
- Marketing driven by real-time events - Web marketing driven by real-time containers |
15% |