You have to pass the ES-M APMP exam to receive the certification from APMP. To increase the effectiveness of your study and make you familiar with the actual exam pattern, we have prepared this APMP Executive Summaries sample questions. Our Sample APMP Executive Summaries Micro-Certification Practice Exam will give you more insight about both the type and the difficulty level of the questions on the APMP Executive Summaries exam.
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APMP Executive Summaries Sample Questions:
01. When considering price within an executive summary, which option is appropriate?
a) Omit the price in the summary to avoid putting the customer off
b) Avoid 'price shock' by hiding the total costs
c) Include a detailed price calculation in a comprehensive pricing table
d) Unless explicitly excluded in the customer's specification, always include the price
02. Which is best practice in the use of graphics within an executive summary?
a) Use of graphics should be confined to the 'Our solution/offer' section
b) Graphics should effectively communicate your theme statements
c) At least one graphic should communicate who you are
d) Omit graphics and focus on clear and concise narrative
03. From a bidder's perspective, which is the most important question to answer in an executive summary?
a) What will be delivered?
b) How long will it take?
c) Why choose us?
d) What will it cost?
04. What do Proposal Developers use in win themes to support the credibility and soundness of a solution?
a) Proof points
b) Features
c) Benefits
d) Price
05. As a general rule of thumb, what is the appropriate length of an executive summary?
a) Never more than 10 pages
b) Should never exceed one page
c) Should never exceed two pages
d) There is no set length
06. When structuring an executive summary using the 5-box model, which is NOT included in the first section in an executive summary?
a) Desired characteristics of the successful partner
b) Your solution and its benefits
c) How customer's needs have evolved
d) Customer's hot buttons
07. Ideally, when should an executive summary first be drafted?
a) During the kick-off meeting
b) After the kick-off meeting
c) Ideally, before the bid validation review
d) Shortly before submission
08. Which is the most effective form of visual communication within an executive summary?
a) Graphics
b) Videos
c) Images
d) Charts
09. When structuring an executive summary using the 5-box model, in which section might you invite the customer to a live simulation of the solution?
a) The customer’s business drivers, goals and challenges
b) Our solution/offer
c) Customer’s investment
d) Next steps
10. If permitted, where should an executive summary be positioned in a proposal?
a) The first chapter
b) The last chapter
c) Within the cover letter
d) Within the first two chapters
Answers:
Question: 01
Answer: d |
Question: 02
Answer: b |
Question: 03
Answer: c |
Question: 04
Answer: a |
Question: 05
Answer: d |
Question: 06
Answer: b |
Question: 07
Answer: c |
Question: 08
Answer: b |
Question: 09
Answer: d |
Question: 10
Answer: a |
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