01. The Pitch Deck pulls selected sections out of the business plan so that the team using it can do what?
a) Methodically explain each part of their business plan in detail.
b) Tell a compelling story that sells their idea to the organization.
c) Convince executives to select their idea no matter what that takes.
d) Present reams of research and findings to prove the rightness of their idea.
02. As a design process, various business designs can be considered in any arrangement or combination until what happens?
a) The one best design emerges that will deliver the type of value required to resonate with a particular market need.
b) The one best design emerges that will always maximize the organization's profits.
c) A good design emerges that the company's executives will be happy with.
d) A good enough design is found that might deliver good value to the market.
03. What are the 5 factors that we must consider and think through when dissecting a customer experience (existing or new)?
a) Preface / Action Items / Psychology / Location / Stakeholder Expectations
b) Start / Activate / Intimate / Communicate / Finish
c) Prelude / Activity / Emotions / Channel / Stakeholder Actions
d) Preamble / Intentions / Thoughts / Venues / Stakeholder Identities
04. In the Progression of Economic Value model, the following is the order of progression, from least value to highest value.
a) Experiences, Services, Goods, Commodities
b) Goods, Services, Commodities, Experiences
c) Commodities, Services, Goods, Experiences
d) Commodities, Goods, Services, Experiences
05. According to the book The Innovator’s DNA, the five discovery skills are which of the following?
a) Brainstorming, ideating, story-telling, listening, and designing.
b) Drawing, model-making, analyzing, extrapolating, and reporting.
c) Observing, questioning, networking, experimenting, and associating.
d) Demonstrating, answering, introspection, time-management, and pragmatism.
06. Developing a comprehensive Innovation Strategy clarifies what for the organization?
a) What other strategic imperatives it intends to pursue.
b) How much market share it intends to steal from competitors.
c) How much money it intends to make from innovation.
d) What types of innovation it intends to pursue and why.
07. Which of the following is the theme of strategic horizon 3?
a) Extend and defend the core business.
b) Expand the core by building emerging business.
c) Create viable new options to transform the organization.
d) Extend absolute dominance over your markets.
08. What are the four types of business innovation?
a) Incremental, breakthrough, disruptive, and transformative.
b) Sustaining, incremental, disruptive, and sacrificial.
c) Incremental, breakthrough, management, and workplace.
d) Sustaining, disruptive, descriptive, and transformative.
09. When is it okay to pursue innovation as an end in itself, such as for appearing 'innovative'?
a) Occasionally.
b) Never.
c) Most of the time.
d) Always.
10. Over the past 60 years, the average lifespan of companies on the S&P 500 Index has done what?
a) dropped consistently, in a cyclical pattern
b) increased ever so slightly in a linear fashion
c) oscillated up and down, but on balance remained unchanged
d) grown dramatically thanks to new technology
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