01. Market Research seeks to study what to produce useful insights into a particular situation?
a) Evolving economic theories.
b) Geopolitical trends and events.
c) Markets in the aggregate.
d) Individual consumers.
02. Generative activities like creative writing and constructive play are great ways to do what?
a) Expand the horizons of our imaginations.
b) Sharpen our critical thinking skills.
c) Improve our systems thinking abilities.
d) Build our creativity muscles.
03. Which of the following are two things that can lead people to become a compulsive innovator?
a) An insatiable curiosity about the world and an inherent drive to change the world.
b) An inherent curiosity about business and an insatiable drive to make money.
c) An insatiable curiosity about life and an inherent drive to change themselves.
d) An inherent curiosity about people and an insatiable drive to lead them.
04. Traditionally, business incubators involve physical facilities designed to do what for Founders?
a) Give a diverse group of prospective Founders a place to co-work together.
b) Give them a favorable setting in which to get their new venture started.
c) Give them a chance to network in the hopes of finding co-founders to launch their new venture with.
d) Fast track high-growth ventures into a VC investment.
05. While in an Accelerator Program, Founder Teams will typically be assigned very high caliber _____.
a) personal coaches to support them in coping with the high stress of the program
b) venture capitalists to assure them they will receiving follow-on funding at the end of the program
c) business mentors to support them in making crucial decisions for their new venture
d) personal trainers to support them in maintaining top physical fitness throughout the program
06. In a winning business plan, the four ‘Financials’ sections are what?
a) Implementation & Profit Models / Balance Sheets / EBITDA Models / Break-Even Analysis
b) Sales & Marketing Analysis / Production & Delivery Expense Models / Operating Models / Runway Analysis
c) Competitive Analysis / Usage Models / Expense + Cash Flow Model / Time-to-Exit Analysis
d) Adoption & Revenue Models / Cost + P&L Model / Development Costs / Return
07. Delivering innovation serves two primary purposes for our business. The first of these is what?
a) To remain profitable by all means.
b) To always appear exciting in the eyes of our investors and customers.
c) To remain relevant to our markets.
d) To always stay ahead of our competitors.
08. For projects in the Back End of Innovation, the type and scale of pilot used will depend on the business and industry. In some cases a _____ may be used, but in other cases a more well-developed version of the offering may be piloted.
a) east-offensive product
b) minimum viable product
c) lowest-effort product
d) simulation of the product
09. What are the three scales of innovation?
a) Global, Regional, Local
b) Grand Scale, Broad Scale, Narrow Scale
c) Large, Medium, Small
d) Mega, Macro, Micro.
10. An X-Works Innovation Team is usually in search of what?
a) Bold new opportunities to deliver innovation with a major impact on the business and its markets.
b) Bold new opportunities to deliver innovations that build the business' brands in its markets.
c) Moderately risky opportunities to deliver innovation with an acceptable financial return to the business.
d) Safe new opportunities to deliver innovation with a guaranteed financial return to the business.