You have to pass the BW-M APMP exam to receive the certification from APMP. To increase the effectiveness of your study and make you familiar with the actual exam pattern, we have prepared this APMP Bid & Proposal Writing sample questions. Our Sample APMP Bid & Proposal Writing Micro-Certification Practice Exam will give you more insight about both the type and the difficulty level of the questions on the APMP Bid & Proposal Writing exam.
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APMP Bid & Proposal Writing Sample Questions:
01. What do features describe within a win theme?
a) The benefits of the offer
b) The 'so what' of the offer
c) The soundness of the offer
d) The 'what' of the offer
02. When answering customer's questions, what combination of things could you introduce to maximise your opportunity to differentiate from your competition?
a) The customer's needs, the customer's hot buttons, your strengths, mitigation of your weaknesses
b) The customer's hot buttons, your strengths, mitigation of your weaknesses, your competitor's differentiators
c) Your strengths, your customer's needs and hot buttons, your win strategy
d) Your win themes, relevant solution features, the customer's needs, the customer's hot buttons
03. Why should a proposal writer anticipate and ask themselves 'what will make the reader uncomfortable, skeptical or fearful'?
a) To ensure these aspects are not included in the proposal
b) To ghost the competitors
c) To ensure the proposal is personal
d) To ensure specific answers are provided to anticipated questions
04. Which best practice technique helps proposal writers concentrate on being customer-focused?
a) Refer to the customer less than your organisation
b) Situate your organisation as the hero of the story
c) Reference the customer more than your organisation
d) Describe how the customer will deliver the solution
05. As an incumbent, when writing about an event which led to a negative outcome for your customer, what is the best way to handle it?
a) Give evidence of how you managed and overcame the problem that led to the negative outcome
b) Use proof points from other customers to evidence where you have overcome similar problems in the past
c) Use performance data to evidence that you have a strong track record of delivering other services to the customer
d) Ignore the negative outcome and focus on the positives
06. Which is a best practice when explaining your solution in the body of a proactive proposal?
a) Include all aspects of your standard solution
b) Do not repeat the customer's hot buttons already identified in the executive summary
c) Align each major element of your solution against the customer's hot buttons
d) Be thorough and comprehensive in explaining all of the features
07. What is the main purpose of using content plans in writing proposals?
a) Content plans give you an understanding of the style and language to use in the proposal
b) Content plans provide a clear and shared view of the finished proposal, before you start writing
c) Content plans provide ideas, to then filter, before you develop the content
d) Content plans support the development of mock ups for all proposals
08. If bid instructions haven’t specified a heading format, which of the following is best practice?
a) Mimic evaluator's topics and sequencing
b) Use your organization's standard proposal template
c) Use active headings
d) Use headings from previous RFPs
09. Why should writers use proposal theme statements throughout their proposals?
a) To help writers include the win strategy that you are using to be successful
b) To provide a slogan or phrase that catches the customers attention
c) To provide a strategy describing what you will do for the customer
d) To help writers incorporate discriminators and the links to critical customer needs
10. When your legal or contracts team do not allow you to write client specific value propositions to limit potential liability, what's the best approach that you could take?
a) Use more general, pre-written value propositions that do not include client specific value
b) Develop parametric value propositions to show what another similar customer has achieved by deploying the same solution, remembering to carefully state all assumptions and conditions
c) Create parametric value proposals that show non-quantified benefits that your client cannot hold you to
d) Supplement your client specific value propositions with carefully developed assumptions and conditions to protect your organization
Answers:
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Question: 01 Answer: b |
Question: 02 Answer: a |
Question: 03 Answer: d |
Question: 04 Answer: c |
Question: 05 Answer: a |
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Question: 06 Answer: c |
Question: 07 Answer: b |
Question: 08 Answer: a |
Question: 09 Answer: d |
Question: 10 Answer: b |
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